Connect the tools you work in
Choose your tools and authorize access. Select the files or pages you want to make available where supported.
Account research beyond what's publicAccount research beyond what's public
Your team knows more about an account than external research can reveal. Connectors in Paradigm combine context from your CRM, emails, and documents with fresh research across the web.
HOW CONNECTORS WORK
Connect your tools. Give Paradigm a task.
Tell Paradigm what you want to find out about your accounts. Agents use your connected tools to gather the information needed for the task.
Tell Paradigm what you need
Ask for an account brief, a researched prospect list, or a renewal review. Paradigm agents bring relevant information from your connected tools into the work.
Use the results
Review findings in a sheet, update supported CRM records, or draft a follow-up.
Start with the work on your plate.
Choose your role to see a task, the tools involved, and what you'll have ready when it's done.
Walk into every account meeting already caught up
TASK
Prepare me for this week’s account meetings. Pull together deal history, recent conversations, and open commitments.
WHAT YOU GET
An account brief with key stakeholders, outstanding commitments, and questions for the meeting.
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Review the opportunity
Stage, stakeholders, and deal history.
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Catch up on the conversation
Recent emails and outstanding follow-ups.
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Add the account context
Meeting notes and account plans.
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Account briefs, ready to review
Talking points, open questions, risks, and next steps.
Find the closed-lost accounts worth another look
TASK
Review closed-lost accounts against our current ICP. Find what has changed and recommend which accounts to revisit.
WHAT YOU GET
A prioritized account sheet with previous objections, new evidence, and recommended next steps.
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Review lost deals
Accounts, deal history, and recorded objections.
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Read our current ICP
Fit criteria and qualification guidance.
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Check what's changed
Combine email history with new company research.
Prioritize the next move
Account shortlist with evidence and proposed CRM updates.
Build your next campaign around why customers actually buy
TASK
Compare recent wins with customer conversations. Identify shared buying triggers and find accounts with similar characteristics.
WHAT YOU GET
Buying patterns, a researched target-account list, and campaign angles grounded in customer evidence.
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Review recent wins
Won deals and company profiles.
Hear why customers bought
Buying triggers and customer language.
Find similar accounts
Apply positioning from Google Drive to new account research.
A campaign grounded in evidence
Researched target accounts, buying patterns, and campaign angles.
Bring open commitments into the renewal conversation
TASK
Review upcoming renewals against customer conversations and success plans. Flag unresolved commitments and prepare follow-ups.
WHAT YOU GET
A renewal-review sheet with documented concerns, open commitments, and draft follow-ups.
Review renewal accounts
Renewal dates and account context.
Surface unresolved commitments
Customer emails and meeting notes.
Compare against the success plan
Agreed goals, milestones, next steps.
Renewal reviews that are ready to act on
Account concerns, open commitments, and draft follow-ups.
The tools your GTM team already runs on
See what Paradigm can read, search, and update in each connected tool.
Salesforce
Find and manage accounts, contacts, leads, and opportunities.
Outlook
Search mail folders and messages, manage drafts, and send emails.
HubSpot
Find and manage contacts, companies, deals, lists, and workflows.
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Gmail
Search inbox messages, manage drafts, and send emails.
Google Drive
Read files, folders, Docs, and Sheets.
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Databricks
Query and update Unity Catalog data through SQL warehouses.
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Slack
Find channels and teammates, read message history, and send messages.
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Google Calendar
Find and manage calendars, events, attendees, and schedules.
Attio
Find and manage companies, people, lists, and notes.
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OneDrive
Search and read files, folders, and shared items.
Granola
Search meeting notes, summaries, transcripts, and folders.
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SharePoint
Search and read sites, document libraries, files, and folders.
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Notion
Search and manage shared pages, databases, and blocks.
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Microsoft Teams
Find teams, channels, chats, and people, then read and send messages.
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Affinity
Find and manage lists, people, organizations, opportunities, and notes.
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DealCloud
Find and manage entries, rows, cells, history, and files.
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Zoho CRM
Find and manage leads, contacts, accounts, deals, and activities.
No cards match.
Missing a tool your team uses?
FAQ
Which tools does Paradigm connect to?
Paradigm connects to CRM tools including Salesforce, HubSpot, Attio, Affinity, DealCloud, and Zoho CRM, alongside tools such as Google Drive, Notion, Gmail, Outlook, Slack, Microsoft Teams, and Granola. Explore the connector catalog above to see the supported tools and what each connection can do.
Can Paradigm combine information from multiple tools in one task?
Yes. Paradigm agents can use multiple connected tools in the same task. For example, an account brief can bring together Salesforce opportunity history, Outlook conversations, and Granola meeting notes so you can review the deal context and outstanding commitments together.
Can Paradigm update CRM records and send emails?
Yes. Supported connectors let Paradigm create or update CRM records, draft and send emails, and post messages. Available actions depend on the connector and the permissions granted to the connected account. Other connectors, including OneDrive, SharePoint, and Granola, provide read-only access.
How do I control what Paradigm can access?
Access depends on the account you connect and the permissions authorized for that connection. Some document connections also provide source-selection controls—for example, choosing which Google Drive files and folders to bring into Paradigm. The available controls differ by connector.
How do I connect a tool to Paradigm?
Open Connectors in Paradigm, choose a tool, and follow its connection steps. Depending on the tool, you’ll sign in and authorize access or provide the required connection details. Some document connections also let you select the sources to bring into Paradigm.
What if my team's tool isn't supported?
Email support@paradigmai.com with the tool’s name and the workflow you want to use it for. Our team can discuss your requirements and available options.