)
Apply your playbook across the entire marketApply your playbook across the entire market
Paradigm powers AI agents that research every account against your criteria, so you can separate plausible fits from real opportunities.
Paradigm powers AI agents that research every account against your criteria, so you can separate plausible fits from real opportunities.
Trusted by 10,000+ founders, operators, and leaders
){kind=small}
){kind=small}
){kind=small}
){kind=small}
01 research
Find opportunities no database filter can describe
Describe how your team recognizes fit, timing, and opportunity. Paradigm researches against your criteria for every account in your market.
Rank our Salesforce accounts by expansion activity and our fit criteria.
Use closed-won notes to find net new accounts with the same buying signals.
02 SIGNALS
Track changes only your team knows to look for
From market signals to intent signals, Paradigm constantly monitors the events that change your account priorities.
03 ACTION
Move from signal to action, without losing context
Update your CRM, alert the right people, and create relevant outreach with the evidence attached.
New update in EMEA Expansion
1 account matched your criteria
){kind=small}
Northstar opens a London office
Priority: Low → High · Why Now refreshed
){kind=small}
Update CRM Record
Priority: High · Evidence added
){kind=logo}
Draft outreach email
Reference London expansion
Your playbook should shape your data, not the other way around.
Every tool you already use
Combine what changes in the market with what your team already knows.
)
Salesforce)
DealCloud)
Affinity- HubSpot
)
Attio)
Zoho CRM)
Granola )
Slack)
Outlook)
Google Calendar )
Gmail)
Microsoft Teams )
OneDrive)
Google Drive)
SharePoint)
Databricks)
Notion
){kind=small}
Safety and compliance
Enterprise-ready security
Role-based access controls
Secure data handling
No training on user data
Audited and tested
SOC 2 Type 2 Certified
Validation
Accuracy is our baseline
Cross-references across sources
Agents verify across multiple data sources before providing an output.
Auditable by design
Click on any agent to see exactly what sources it used, and how it reached the answer.
Safeguards against hallucination
If the answer isn't findable, Paradigm leaves the cell blank.
)
FAQs
Still have questions? Reference our documentation or contact us at support@paradigmai.com
What does Paradigm do?
Paradigm is an AI research workspace for GTM teams. Describe the accounts you want to find and the signals that matter; agents research and monitor the market against your criteria. Results stay structured and sourced, so your team can prioritize accounts and act on findings in the tools you already use.
Who uses Paradigm?
Sales, RevOps, and GTM engineering teams use Paradigm to research target accounts, identify changes that affect priority, and give reps context for their next action. Teams can apply shared criteria across a market while keeping the underlying evidence visible.
How can Paradigm help my GTM team?
Paradigm gives GTM teams AI agents to research accounts against their own fit and timing criteria. In a familiar spreadsheet, you can evaluate a market, see the evidence behind each result, and turn the strongest opportunities into CRM updates and relevant outreach.
How is Paradigm different from data enrichment tools like Clay and Apollo?
Clay and Apollo are enrichment tools add predefined fields to records. Paradigm lets your team describe its own fit, timing, and opportunity criteria, then uses agents to research those questions across accounts. The results stay structured and traceable, so your team can see the evidence and act on it.
How can I trust Paradigm's results?
Double-click a result to see the agent’s steps and cited sources. Paradigm checks information across multiple sources and leaves a cell blank when it can’t find an answer, so your team can review the evidence before acting on it.
Do I need to code to build a GTM playbook?
No. You can describe the research you want agents to do in a familiar spreadsheet interface and refine the criteria as your team learns. Shared workflows help teammates apply the same playbook without rebuilding it for each account.
Is Paradigm secure and compliant?
Paradigm is SOC 2 Type 2 certified. It provides role-based access controls and secure data handling, and does not train on customer data. Enterprise plans also offer SAML/OIDC single sign-on and optional tenant isolation.
How much does Paradigm cost?
Individual is $250 per month and Business is $1,250 per month on monthly billing. Annual billing lowers the effective monthly price to $200 and $1,000, respectively. Both plans include monthly credits for research and enrichment; Enterprise pricing is custom. See the Pricing page for current plan and credit details.
How does Paradigm connect to the tools we already use?
Paradigm connects with CRM, communication, and knowledge tools such as Salesforce, HubSpot, Slack, Google Drive, and Notion. You can combine existing account context with current market research, then use the findings for CRM updates, team alerts, and relevant outreach. Available connectors vary by plan.