Enter every account conversation with the context you needEnter every account conversation with the context you need
Paradigm agents research your target accounts using your business questions and account history. Bring company developments, past conversations, and supporting sources into account briefs your team can review and use.
Context for every rep to move relationships forward
Prepare for customer conversations
Bring CRM notes, past email conversations, and recent company news into one account brief, so you know what’s changed and where the last conversation left off.
Spot expansion opportunities
Find the accounts opening new locations, growing relevant teams, or launching initiatives that create a need for your business services.
Reopen stalled deals
Know when to reopen stalled deals by connecting new developments—like funding announcements and leadership changes—to the previous reasons that held a deal back.
Simplify account ownership changes
Give incoming reps account briefs covering past conversations, key contacts, and open next steps, so customers don’t have to start the relationship over.
GATHER
Research that fits your playbook
Connect to 18+ tools you already use from Salesforce to Google Drive to Slack.
Paradigm brings together public company announcements and the relevant conversations scattered across your email threads and CRM notes so account briefs are built with your team's context in mind.
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INVESTIGATE
Bring together account context
Upload your current account list. Describe in natural language your business questions. Paradigm agents research across your account list so every rep has the full picture, consolidated in one place.
VERIFY
Visibility with every agent finding
AI research should not create a second research job, but take away the first one.
Check the agent's steps and evidence behind every complex finding before referencing the reasons in customer conversations.
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MONITOR
From static accounts to living research
Set up signal agents that constantly monitor your accounts in the background. They run recurring research jobs throughout long sales cycles so that your completed briefs remain an accurate basis for action when leadership or strategy changes.
REUSE
Insights where you already work
Auto-generate account briefs in Google or Notion docs and link them to outreach email drafts, Slack alerts, and HubSpot updates so the research becomes reusable organizational knowledge.
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FAQs
What can I research about my accounts?
You can investigate questions specific to what you sell and what you need to understand about an account. For example, if you sell sales onboarding software, you could ask which accounts are building new sales teams, what evidence supports that, and what your team learned in previous conversations. You can specify what counts as relevant evidence and what to flag separately.
How is this different from asking an AI tool to research a company?
Paradigm applies your research questions across your assigned accounts and organizes the findings into columns you can review and compare. It combines public information with connected internal context, then lets you monitor accounts for changes using the same criteria. That gives you a research process you can return to throughout your work with an account.
Can I use my CRM data and previous customer conversations?
Yes. You can connect sources such as your CRM, knowledge base, and communication tools so research incorporates what your team already knows. For example, a previous conversation about a planned regional launch can help explain why new sales roles are relevant to that account.
Can I define what counts as a relevant signal?
Yes. Describe your criteria in natural language, reference documents, or add them to your workspace context. For example, you could define sales team expansion as multiple new AE or SDR roles in a new region, supported by a regional leadership or enablement hire. You can also instruct Paradigm to flag possible backfills separately.
Can I research my entire book of business at once?
Yes. Paradigm turns your questions and criteria into research columns that run across your account list. The structured results let you compare accounts, identify findings that warrant closer attention, and prepare for individual customer conversations.
How does Paradigm keep account research up to date?
You can ask Paradigm to monitor your accounts for changes relevant to your research. When monitoring detects a qualifying change, Paradigm reruns the relevant research using your definitions. This helps you understand how new developments affect the account picture.
What will I receive when something changes?
You can receive a Slack notification or email with the relevant findings and their interpretation. In the sales team expansion example, that could bring together new seller roles, a leadership hire, and prior account context to explain why the account warrants another look.
How can I use the findings in customer conversations?
Use the findings to prepare a brief, develop specific questions, or draft outreach. Evidence that an account is building a new regional sales team could prompt a conversation about how they plan to ramp those sellers. The research gives you a grounded starting point; the customer conversation helps you establish their actual needs.