Automatically enrich your sales Google Calendar

First, make a copy of this sheet. If you don’t have a Paradigm account, you’ll be prompted to create one.

Next, select the three dots next to the title of your spreadsheet and click “Connect webhook.” Navigate to “Input webhook” and click “Copy URL.” This URL allows your spreadsheet to receive data from other sources. Make sure to add the token to the webhook request for maximum security.

In order for Paradigm to receive new Google Calendar events, you'll need to either use the Google Calendar API or connect through a third-party service like Zapier. We created a simple Zapier workflow that checks for new Google Calendar events, then sends a JSON payload with the event title, attendees, and event description to the Paradigm webhook URL. Just connect your Google account and paste your input webhook URL in the designated field.

Once connected, each new Google Calendar event will load directly into columns in your spreadsheet, and Paradigm will automatically scrape information about the client and prepare a pre-meeting brief for you. Scroll to the leftmost column and click “Open” on any of the cells to see a comprehensive view of each person you’re meeting with. Take meeting notes using the doc at the bottom of the page.

Paradigm makes it easy to send personalized emails to your sales leads. Select all the email addresses you want to contact and click "Email selected addresses." Draft follow-up emails with custom variables, or create a new column and ask Paradigm to generate unique email content for each lead.